livingstonseo.comPTW – Voice, acting and dance lessons in Morris, Essex and Union County

PTW – Voice, acting and dance lessons in Morris, Essex and Union County

paul — Wed, 08 Feb 2012 00:13:17 +0000

I’m working with Performers Theatre Workshop, a great studion offering voice, acting and dancing lessons in Morris, Essex and Union County – and throughout NJ. I’m bartering for lessons for my daughter, so we’re going all out to try to get some great results

Labor Certification Advertising Agency

paul — Fri, 30 Sep 2011 17:44:54 +0000

As you know, my day job is with Success Advertising, and one of the things I work on there is labor certification advertising for the agency. I work with companies that, for legal requirements having to do with labor certification and sponsorship, must run print ads and on line job postings advertising open employment positions. Our advertising agency does a great job with these labor certification ads, going out of the way to get the best rates from the newspapers, offering outstanding client service, complete proofs of insertion, etc. We strive to be a leading labor certification advertising agency and have acquired a large client roster long the way.

My Refinance Experience

paul — Wed, 28 Sep 2011 14:11:05 +0000

I’ve talked a bit on the blog about a client of mine in the mortgage business here in New Jersey. I recently decided the time was right to refinance, so I made a few comparison calls. I am happy to report that Anthony Barber, of Jersey Mortgage, is a great choice for a refinance in New Jersey. My rate was a full 1/4 point better that the next lowest offer, and the closing costs were a bit less. And the experience has been a positive ove. Som again, Anthony Barber of Jersey Mortgage (866-909-6262) has my ringing endorsement!

Some words of wisdom from Mike Cherenson

paul — Mon, 26 Sep 2011 16:23:59 +0000

CHERENSON’S BLOG: A FEW INITIAL TAKEAWAYS FROM FACEBOOK AND GOOGLE PLUS UPGRADES. (take them when you get them!)

Hooray for me!

paul — Tue, 09 Aug 2011 02:42:44 +0000

I maintain my umpire blog (www.amateurumpire.wordpress.com) because I enjoy it – but also as a laboratory for my search consulting business. As I have previously mentioned, last year a fellow umpire told me he got a game because someone found him on Google. He is the umpire coordinator at Livingston little league and is listed on their site. When someone googled “umpire livingston”, he came up. I vowed that I would never let that happen again, and got my blog started the next day.

Results have been, I must say, great. In a pretty obscure niche, I have gotten at least 5 phone calls from people who googled a related phrase, found my site, and called me! 3 of them were people looking to become umpires, but that’s okay..they found me. One of the calls was an absolute home run – exactly the kind of call that the site was designed to generate. It was from an attorney who’s firm was hosting a tournament and they needed umpires – so the 1st place he turned was google. This is EXACTLY what I am pitching small businesses on. I didn’t get the games for some logistical reasons, but the call made my day.

An then just now I got a call from someone who is planning on having a series of informal games over the next few weeks and is looking for an umpire. Again, a great, encouraging call. Hooray for me!

Manasquan Refinance Follow Up

paul — Sun, 07 Aug 2011 12:55:51 +0000

I wrote a couple of months ago about using individual blog posts to try to get some front page exposure for key word terms, in a case where the website itself was proving difficult to move. I am happy to report that we’re up at the top of the page for “mortgage refinance manasquan” – for the blog (www.njmortgagespecialist.com). Still can’t get the site moving, although I’m still trying – but it makes sense to focus the efforts in an area where we are having success. We’ve also gotten on page one for:

USDA loans manasquan

usda loans middlesex (and ocean and monmouth) county

and even, sometimes, “usda loans in NJ”

Note: USDA loans was one of the programs identified by the client as being valuable to him.

If I can help you get more exposure for your small business website, please email simko.paul@gmail.com or give me a buzz at 973-568-3488

SEO Value of Blogs vs Websites

paul — Fri, 05 Aug 2011 01:34:28 +0000

I’ve been looking a lot lately about the SEO value of blogs vs websites. When we did the venture products site at the beginning of the year, the idea was to give the client a vehicle to get as much compelling content as possible up on the web. His current site did not allow him to do that, and the immediate SEO return was very gratifying.

My latest project has been Anthony Barber’s website jmcloan.com. I have not been able to get any movement on any of the keyword phrases that I’ve targeted. I suspect that the culprit is in the site design, and in the fact that much of the copy is duplicated from another mortgage site. So we started a blog – www.njmortgagespecialist.com – and have been attacking the same keyword phrases that we initially tried on the site. The blog has an easy link to the on line loan application, and we are buliding a page for each loan program that Anthony offers. The first page that we are looking at is the USDA page, and the phrase I am looking at is USDA loans in NJ. As of this morning, we are 7 or 8 in Google natural search results. We’ll see where we go from here.

Manasquan Mortgage Guy

paul — Fri, 17 Jun 2011 02:57:14 +0000

I wrote a few weeks ago about jmcloan.com, a new client at the agency, and a mortgage guy in Manasquan, NJ. Our client, Anthony Barber, works for Jersey Mortgage Company and started jmcloan.com to try and create some leads. So we’re trying to help with SEO and, in the very competitive Mortgage, Refinance, Loan keyword space, I think a blog is an essential tool.

So we set up njmortgagespecialist.com and will blog regularily with a combination of keyword specific content, easy-to-share lists and tips, and day-in-the life kind of stuff. One of the 1st posts targetted “usda rural loans middlesex, ocean, monmouth county” phrases. We get on page one for “rural loan” geographic phrases, but not usda yet. Another post targets “mortgage refinance manasquan nj“. We’ll see how that does.

While we are working on links and some more copy changes on the main site, the blog, as usual, outperforms. We’ll take it.

If you need a mortgage in New Jersey call Anthony Barber at 866-909-6262.

If you need SEO or small business web services, call me at 973-568-3488.

And if you need an umpire in New Jersey, check me out at www.amateurumpire.wordpress.com

Experimenting With Landing Pages

paul — Fri, 03 Jun 2011 10:30:27 +0000

Our New Jersey gutter cleaning client, Keltom Gutters, is a great compnay to work with. Jack DelGuercio, owner, is an astutue businessman who has built a very successful business. I believe Jack owes his success to his forward thinking and open-mindedness as much as as the great service that his company provides.

Starting with a basic adwords campaign, Jack saw results… and has embraced, and benefitted from our suggestions ever since. We are currently working on building individual landing pages, targetting the individual keyword phraes that will have the most impact.

Jack’s original and primary business area is Union County, NJ, and gutter cleaning is his highest income service. So searches for gutter cleaning in union county are high value for him. So we created a microsite, optimized specifically for that phrase. We expect that the specific, highly targetted traffic that results will have great conversion rate.

We’ve also had some tremendous Google pay per click results for Jack – I have yet to have a client who didn’t see value and ROI on a well managed pay per click campaign.

Looking for a mortgage refinance company in New Jersey?

paul — Wed, 01 Jun 2011 15:24:42 +0000

I have one for you! I’ve been doing some work with Anthoy Barber at JMCloan.com – he’s with Jersey Mortgage. If you are looking for a mortgage refinance company in New Jersey, check out the site.